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Posted on 19 June 2016
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Love and Madness Partners with Warner Bros. to Launch Jewelry Collections Celebrating Superheroes and Icons
New York, NY – June 14, 2016 – Love and Madness has announced that they will partner with Warner Bros. Consumer Products to design a series of jewelry collections inspired by quintessential Warner Bros. properties including DC Comics Superheroes, Wonder Woman, Batgirl, Supergirl and Harry Potter.
Love and Madness, founded by industry veteran Heather McAvoy, has become widely recognized for its ability to merge pop culture and trend through an assortment of accessories that speak to both the geek girl and the fashion girl, alike.
“As a brand that emphasizes a passion for nostalgia and pop culture, there could not be a more perfect fit for Love and Madness than Warner Bros. It is the unique opportunity and vision to merge the needs of both fan girl and fashion girl that drives and inspires us on a daily basis. This partnership enables us to explore new ways to marry the past, present and future through jewelry that speaks to all, taking licensing to an entirely new level,” explains McAvoy.
The empowered, female-run brand, which strives to connect women with their inner strength and influence through the stories told by compelling accessories, will kick off this new licensing partnership with a collection centered around Wonder Woman, honoring the 75th anniversary of the beloved superhero.
Rich colors and materials will merge with nostalgic symbols in an assortment of jewelry that exemplifies the superhero’s commanding qualities through modern design. The collection will include a tailored variation of the brand’s recently released piece entitled “The Crawl”, the first-ever piece of jewelry designed around, and including in its entirety, the infamous Star Wars intro crawl. In response to the astounding attention garnered by this design, which quickly became a signature for the brand, the wrap will be re-interpreted to present words and phrases that embody Wonder Woman and all that she is. The style will be further carried throughout the partnership’s various collaborations, continuously evolving to represent each of the iconic characters.
The collections, beginning with the launch of Wonder Woman for Holiday 2016, will be available at a broad range of high-end boutiques and department stores worldwide. For additional details, please visit theloveandmadness.com.
About Love and Madness
Love and Madness merges pop culture and trend through an exciting assortment of jewelry and accessories. The female-run brand is constantly seeking to inspire and innovate through the evolution of both product and partnerships, providing cutting edge design and quality that is accessible to all women.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.